Mud, Sweat n’ Gears and 42 North Brewing Company in East Aurora, NY are teaming up to celebrate the coming snow with the 2nd Annual Gear & Beer Ski Season Kick-off Party on Sunday, October 23rd at 42 North Brewing Company in East Aurora, NY. Think of this party as Western New York’s biggest stoke fest of the season with a ski and snowboard sale, live music, vintage ski movies, A HUGE RAFFLE, giveaways, beer garden games, Fat Bob’s BBQ and of course, craft beer. There will also be an expo area where participating Western New York ski areas will set up and connect with local winter enthusiasts. The event has all the right ingredients for fun…it’s open to the public and admission is free.