Beer and Wine Festival is Back!
Beer and Wine Festival is Back!
Winter is right around the corner, but there’s still plenty to do this fall at Holiday Valley
Shoulder seasons in resort towns are typically nothing more than a waiting period. They are a time to set your sights on what is to come next rather than focus on the here and now. But just because summer is over and many of us are eagerly awaiting the moment where the slopes in Ellicottville are covered in snow, doesn’t mean that there is a shortage of things to do at Holiday Valley right now.
BEER AND WINE FESTIVAL
Mark your calendar for Saturday, November 13th because the Holiday Valley Beer and Wine Festival is back! With over 25 breweries, distilleries, wineries and food vendors on-site to showcase their specialties, this is an event that you’re going to want to be at. Holiday Valley partners with Southern Tier Brewing Company and Ellicottville Brewing Company for this event - partnerships that have proven to be advantageous when it comes to attracting other fantastic vendors.
This year, as a way to provide guests with more space at the event, there will be two different 3-hour sessions at the Holiday Valley Lodge for attendees to choose from. The first will run from 1:00-4:00pm and the second begins at 6:00pm and culminates at 9:00pm. Each session will have a cap of 1,500 people.
Terry Sherman, Field Marketing Manager for Southern Tier Brewing Company (STBC), oversees all of STBC’s large events in the Western New York, Pittsburgh and Ohio regions. He has had a hand in this event for 12 years now and is excited to be featuring a new beer at this festival. “We will have all our Artisanal Brewing Ventures family, consisting of STBC, Victory Brewing, Sixpoint Brewing and Bold Rock Cider, in one area - including Southern Tier Distilling,” said Sherman. “Our destination in the festival will be a ‘one stop shop’ of alcohol.”
John Cimperman, the founder of 42 North Brewing Company, is looking forward to Beer and Wine Festival; he and his team have a great history with the event, attending ever since the brewery’s inception in 2015. According to Cimperman, not only do events like this allow his brewery to cultivate an important relationship with Holiday Valley but it also helps him expose his brand to a new audience. This year, 42 North Brewing will be bringing its Day Trekker IPA, which is very popular with both skiers and mountain bikers, so if you’re in to outdoor activities, this might be one for you. And it wouldn’t be fall if they didn’t bring the seasonal favorite, Oatmeal Cookie Brown Ale - made up of caramel and toasted bread flavors in order to make a rich and delicious taste while locally-sourced toasted oats from Elm Street Bakery set the stage for the delicious cookie flavors.
Tickets for Beer and Wine Festival are $55 from October 1-31st, $60 from November 1st-11th and $65 when purchased at the door. A designated driver ticket is available for $10. Tickets include a $5 voucher to purchase food at the cafeteria or the T-Bar. Lodging packages are available through Holiday Valley for those of you who want to make this an overnight trip.
As a precursor to the event and as a way to ramp up the stoke for the upcoming ski season, Holiday Valley will be collaborating with The City Garage on Friday, November 12th to bring you the premier of Roots, a Faction Ski and Red Bull Media House collaboration. Additional details will be available at holidayvalley.com soon.
UP NEXT
Beer and Wine Festival isn’t the only upcoming festival to get ready for in Ellicottville. Fall Festival is this weekend, October 9-10th. Experience Ellicottville in all of its fall splendor as you take a scenic lift ride on either the Mardi Gras or Spruce Lake chairlift. Take in the spectacular fall colors at the top of Morning Star (venue change due to Yodeler Lift construction this year). The Holiday Valley Lodge base area will have a cookout and beverages, along with live music. The Mountain Shop and Golf Shop will also be holding sales and a ski swap.
Bird enthusiasts can watch the Birds of Prey show at Spruce Lake. Stop by Customer Service and grab a complimentary coffee and cookie when you find out about Classic and Ultimate Season Passes.
The Village of Ellicottville is one big celebration with street vendors, arts and crafts, entertainment and fun sales. Most activities run from 10:00am-5:00pm in Ellicottville. Holiday Valley’s Fall Scramble (4 or 8-mile) Trail Run is on Saturday.
Holiday Valley is also adding additional Fall Weekend Chairlift rides to the calendar this year (weather permitting). So after Fall Festival, there will be an additional weekend (October 16-17th) where the Mardi Gras and Spruce Lake chairlifts will run for guests to shuttle them to the top for optimal leaf peeping. During that time the Golf Shop and Mountain Shop will also be holding a sale so that you can stock up on your golf and skiing needs.
Finally, if you are as excited about the upcoming ski season as we are and are also looking for a new job opportunity, Holiday Valley will be hosing two job fairs: one on October 21st and another on October 23rd. Come talk with different department representatives and find out what job openings are available.
“A job at Holiday Valley is not just a job,” said Jane Eshbaugh, Director of Marketing at Holiday Valley. “It’s fun working someplace where your job is to help others have fun and you get some great benefits like family skiing and lessons (depending on the department).”
For more information on the events mentioned above and other happenings at Holiday Valley, please visit www.holidayvalley.com.