Dekdebruns Apex Store Q&A
Dekdebruns Apex Store Q&A
Interview with Greg Dekdebrun: Owner
eNOW: What changes will the Dekdebruns Apex Store introduce in the wake of COVID-19 safety regulations?
GREG: We have implemented new safety standards in the fight against COVID-19 that will be carried out during our reopening later in October. For starters, we are planning to serve customers by appointment only, restricted to one person at a time. In addition, we will protect our customers by requiring facemasks along with temperature checks upon every appointment. Our staff members will further build on our safety standards by wearing facemasks, shields and gloves, while every store surface will be sanitized between each appointment. Finally, try-on socks will not be provided so we encourage everyone to bring along their own footbeds or socks during their visit!
eNOW: As WNY’s exclusive dealer of the Apex brand, can you describe the Apex boot system and how it works?
GREG: The premise behind the Apex boot is comfort, convenience, warmth and performance. This is accomplished with a two-part system. The walking boot is designed to do just that; it allows you to walk and drive in a comfortable boot (think snowboard boot). The inner boot is fully heat moldable and can be re-heated multiple times. The material that allows this is extremely warm, and insulation is added to many models. The outer boot uses the dual BOA closure system for customizing the fit to each indivudal’s needs. They have a full walking sole for good traction. The second part, called the chasis, is where the performance comes from. It is very rigid laterally, which helps the skier to put his/her skis on edge. It also offers adjustments to control the desired amount of forward lean and flex. The chassis can also be adjusted for canting per the individual's needs.
eNOW: With any new boot, it’s important to have a good fit. Are you still offering boot fitting services and custom footbeds?
GREG: I believe that the footbed is the basis for the best fit and the highest performance. We highly suggest a custom footbed to every customer who doesn’t already have one. The Apex boot doesn’t require a lot of boot fitting. In most cases, once we heat fit the inner boot, no more fitting is required.
eNOW: When will customers be able to make an appointment for a new pair of ski boots?
GREG: We are set to begin taking appointments on Saturday, Oct. 24th! You can create and schedule a visit by heading to www.dekdebruns.com or by calling us at 716-490-1621. Due to a busy winter season that will soon be upon us, we suggest those who are interested in getting fitted to book their appointment as soon as possible. We expect our inventory to be sold out by the start of the holiday season later this year. For those that prefer to shop online, any of our Apex boots can be purchased at www.dekdebruns.com.
eNOW: Anything else we should keep in mind as we await the re-opening of Dekdebruns Apex Store?
GREG: Yes! Due to the ever-changing swing of the season, we will be shortening the production of our 2020-2021 line by 75%. Not to worry though, as we will be introducing four new models this October along with a refreshed look at a majority of last season’s boots, which will be offered at a discounted price. Due to this, sizes and quantities will be limited, so make sure you secure your favorite items before they are gone!